Making the News

CNBC

Originally Published:Wednesday, April 20, 2011
http://www.cnbc.com/id/42692163

Rebuilding Resorts casino a hard, expensive task

Michael Pollock, managing director of Spectrum Gaming Group, a casino consulting firm, said Gomes knows how to attract new customers, then eventually wean them off the comp gravy train so that a casino can survive.

"He has experience doing precisely that," Pollock said. "You want to build brand loyalty amid a customer base that's notoriously fickle. If you can build a sense of 'home' for customers, it's not easy, but it can be done. But first, you have to get them into the building to try the product."


"It could prove to be a very shrewd acquisition," Pollock said.

 

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