Making the News

Bloomberg

Originally Published:Wednesday, January 29, 2014
http://www.bloomberg.com/news/2014-01-29/caesars-is-said-to-weigh-bid-for-atlantic-city-s-revel.html
Revel, built for $2.6 billion, would spruce up Caesars' aging portfolio in Atlantic City, where it is the biggest player, with four properties. The company could use its loyalty program to steer existing customers to the resort, said Robert Heller, president of Spectrum Gaming Capital, a New York-based investment bank.

“They could fill the place,” Heller said in an interview. Revel would be “a huge upgrade” for Caesars in the market, he said.

Caesars Is Said to Weigh Bid for Atlantic City's Revel

By Christopher Palmeri and Krista Giovacco
Bloomberg

Revel, built for $2.6 billion, would spruce up Caesars' aging portfolio in Atlantic City, where it is the biggest player, with four properties. The company could use its loyalty program to steer existing customers to the resort, said Robert Heller, president of Spectrum Gaming Capital, a New York-based investment bank. “They could fill the place,” Heller said in an interview. Revel would be “a huge upgrade” for Caesars in the market, he said.
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