Making the News

Press of Atlantic City

Originally Published:Saturday, August 21, 2010
http://www.pressofatlanticcity.com/business/article_8687638a-acdf-11df-88d8-001cc4c002e0.html

Players keep the risk low as Trump Marina makes money with $1 blackjack

With that per-hand fee, coupled with the potential increase in the number of people who play these games, ultimately the casinos can realize greater profit," said Shawn McCloud, director of analysis for Spectrum Gaming Group, a casino consulting firm based in Linwood.

In the past few years we've seen an explosion of penny and nickel machines. This is the corollary," McCloud said of $1 blackjack.

With table games just starting this summer at the rival casinos in Pennsylvania and Delaware, the Atlantic City properties are looking for ways to distinguish themselves from the competition. Novelties such as $1 blackjack tables may help, McCloud said.

"It's a great marketing tool to capture a potential niche market," he said.

 

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