Making the News

Press of Atlantic City

Originally Published:Friday, February 11, 2011

Resorts revenue down 25 percent in new owner's first month; overall casino revenue down 13 percent for January

By Donald Wittkowski
Press of Atlantic City

Harvey Perkins, a casino analyst, cautioned against reading too much into Resorts' early revenue results. He said one month of new ownership is simply not enough time to judge whether the casino's rebranding is paying off.

"You've got to give them a grace period to put their new marketing programs in place - to allow them to do whatever rebranding they're doing and to allow them the flexibility to change the strategic direction of the business," said Perkins, executive vice president of Spectrum Gaming Group, a Linwood-based casino consulting firm.


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