Making the News

Press of Atlantic City

Originally Published:Thursday, June 30, 2011

Trump to put Atlantic City's 113-year-old Steel Pier up for auction

By Emily Previti
Press of Atlantic City

Famous for its early-20th century diving horse attraction and original host of the Miss America Pageant, Steel Pier has been completely rebuilt since it first opened to the point that none of the original structure remains. Yet its "storied history" is a major component that will entice buyers, said analyst Michael Pollock, of Linwood-based Spectrum Gaming.

"Assets like Steel Pier can have great potential as Atlantic City evolves into more of an entertainment destination," Pollock said.

"I don't buy into the notion you need that pier to tap into that market. You may, but it doesn't preclude that opportunity," said Pollock, noting that the city could still use a broader marketing approach that promotes attractions in Ocean City or Wildwood to draw families.

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