Making the News

Press of Atlantic City

Originally Published:Sunday, April 29, 2012

Occupancy rates at Atlantic City's casino hotels remain stable

By Donald Wittkowski
Press of Atlantic City

Shawn McCloud, vice president of analysis for casino consultant Spectrum Gaming Group, said it appears Atlantic City's casinos are comping more rooms now as they fight to hold on to customers against the rival casinos in surrounding states. Overnight customers are highly prized by casinos because they tend to be more lucrative than daytrippers.

"It's more bodies in the building," McCloud said.

McCloud noted that Borgata, Harrah's and the Taj Mahal were able to boost room revenue from 2008 to 2010, suggesting that the hotel expansions paid off. The Taj's hotel revenue slipped in 2011, while Borgata and Harrah's continued to trend upward.


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