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For More Information Contact:
Kathryn Tromba
MMGY Global
P: 646-442-6775
E: [email protected]
Tuesday, September 29, 2015

FOR IMMEDIATE RELEASE


MMGY GLOBAL AND SPECTRUM GAMING GROUP TEAM UP TO DECODE MILLENNIAL MARKET FOR GAMING OPERATORS


Las Vegas, NV (September 29, 2015) – Leading integrated travel and hospitality marketing firm, MMGY Global, and gaming experts Spectrum Gaming Group, have joined forces to help casino operators better understand Millennials – the next generation of travelers whose leisure time preferences and gaming interests remain elusive - and to create marketing programs that will attract and retain this clientele. 

Millennials outnumber Baby Boomers – there are an estimated 84,000,000 Millennials in the U.S. today – yet most casino operators do not have a good sense of how they spend their leisure time, their interest in casino gambling both at home and while on vacation, or the games they like to play. According to MMGY’s proprietary 2015 Portrait of American Travelers™, only nine percent of Millennials took a vacation primarily to gamble during the past 12 months, considerably less that the 21 percent who took a theme park vacation or 12 percent who took a cruise. Only 38 percent cite “gaming” as an activity of interest while on vacation, significantly below the 73 percent who cite “beach experiences” and 62 percent who mention visiting “theme parks.” According to the study, Las Vegas (cited by 51 percent) is the only gaming destination that made the list of places Millennials would like to visit on a vacation during the next two years, with significantly more interested in visiting destinations like Key West and Orlando.

“Understanding the gaming preferences and behaviors of the Millennial market represents the next great challenge facing the gaming industry because of the sheer size and buying power of this group,” said Michael Pollock, a principal of Spectrum.  “Through our partnership with MMGY Global, we will provide clients with factual, actionable insights they may use to unlock the potential of these future customers.”

Clayton Reid, president and CEO of MMGY Global added, “We’re delighted to partner with Spectrum to lend our insights and performance-based marketing programs to help cultivate this emerging market segment’s significant potential for the gaming industry.”

About MMGY Global

MMGY Global is the world’s largest integrated global marketing firm, specializing the travel, hospitality and entertainment industries. With more than 35 years of experience in the tourism field, the award-winning agency maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. MMGY Global is author of acclaimed industry research (including the Portrait of American Travelers®) that identifies the habits and preferences of travelers – insights that serve as the foundation for its marketing strategy. For more information, visit www.mmgyglobal.com.

About Spectrum Gaming
Spectrum Gaming Group LLC is an independent research and professional services firm serving public and private sector clients worldwide. The principals have backgrounds in gaming operations, economic analysis, law enforcement, due diligence, gaming regulation, compliance and journalism. Independence and integrity are our hallmarks. We assiduously void conflicts of interest and hold no beneficial interest in any casino operating companies or gaming equipment manufacturers or suppliers. We employ only senior-level executives and associates who have earned reputations for honesty, integrity and the highest standards of professional conduct.  Inc. Magazine named Spectrum to the 2008, 2009, and 2014 Inc. 5000 List of the Fastest Growing Companies in the United States and noted “A focus on integrity has allowed Spectrum to thrive.” For more information, visit www.spectrumgaming.com.

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